Thums Up - Soft Drink
Thums Up is a best-selling brand of cola in India, where its bold, red thumbs up logo is common. Introduced in 1977 to offset the expulsion of The Coca-Cola Company and other foreign companies from India, Thums Up, Limca, and Campa Cola gained nationwide acceptance. The brand was bought out by Coca-Cola who re-launched it in order to compete against Pepsi.As of February 2012, Thums up is the leader in the cola segment in India, commanding approximately 42% market share and a overall 15% market share in the Indian aerated waters market.
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